17 Aug

Whether you're a big fan of Japanese whiskey or merely prefer wine from other countries, you've probably heard of Suntory, one of the most popular foreign liquor requested in a liquor delivery in Singapore. Shinjiro Torii founded the brand in 1923, and it has since grown in popularity to become one of the most appreciated Japanese whiskies on the world market. Here are five things you should know about the crowd favourite whiskey.

Suntory is a Scottish-inspired liquor

Shinjiro Torii may have created one of Japan's earliest whiskies, but it was inspired somewhere else. Torii worked as an apprentice at a business in Osaka that sold European liquors in the late 1800s. Despite the fact that Suntory's first production took place in the Japanese whiskey Yamazaki distillery outside of Kyoto, Torii modelled the whiskey's flavours to resemble that of a Scotch whiskey he tried.

It has many names

Do not get confused with the many names given to Suntory Japanese Whiskey. Before Suntory became a popular brand in various parts of the world in the 1940s, it was a low-cost Japanese brand called Torii Shoten, which was later turned to Kotobukiya. In 1963, the company changed its name to Suntory, a combination of the Japanese terms "san," which means "three," and "Torii," which refers to Torii's three sons.

It reached its peak of popularity during the WWII

Both Japanese and American soldiers developed a taste for whiskey throughout WWII. During the war, whiskey sales in Japan increased year after year. The nation's desire for whiskey grew throughout the postwar years and for decades afterwards, making the spirit the most popular alcoholic beverage in Japan from the time of the war and during the post-war recovery.

Suntory Whiskey has four variants

Suntory whiskey comes in a variety of flavours. Yamazaki and Hakushu, both aged single malts. Meanwhile, Hibiki and Suntory Whiskey Toki, are the brand's blended products. These whiskies are made at the Yamazaki, Chita and Hakushu distilleries throughout Japan.

It originally has a smokey flavour

Suntory was not always been a success, even though it is today one of the most popular Japanese whiskies on the market. Suntory's smokey flavour was widely panned when it was originally debuted in Japan. Torii had to rapidly abandon the initial brand concept in favour of a lighter, more youthful look that swiftly became a national hit.

Resource:
https://www.scoop.it/topic/infographics-by-diltonlim/p/4126360952/2021/08/16/a-guide-to-buying-suntory-japanese-whiskey-in-singapore

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