You have heard the saying “You are what you eat”, hence in the corporate setting, “You are what you wear!”. The role of a uniform in the workspace is invaluable and can contribute greatly to business success, that is why one tip for good business is to have your own customised uniforms. So, why exactly is corporate uniform important?
The Psychology behind clothing
People wear formal clothing in a variety of situations, such as when at work, meeting someone new, or on a job interview. Formal clothing is often worn to follow norms but also serves to obtain respect, signalling professionalism and maintenance of social distance. Indeed, wearing formal clothing is associated with perceptions of more professionalism but also less approachability.
Wearing formal clothing is thus related to psychological formality and social distance, whereas casual clothing is related to intimacy and familiarity. For example, people who wear formal clothes and or customised uniforms describe themselves as more competent and rational, whereas people who wear casual clothes describe themselves as more friendly and laid-back. The current article examines the impact of wearing formal clothing on cognitive processing, proposing that wearing formal clothing induces more abstract cognitive processing.
Clothing in the hierarchy of needs
Next to food, clothing is the most important basic necessity of any person. Clothes are important in determining the impression a person makes on others, and it is attractive and functional. Clothing is not only just a passive cover for the skin for protection but also it interacts with and modifies the heat-regulating the function of the skin. So clothing can be considered as a quasi-physiological system. From ancient times, people have used fabrics of various types for covering, warmth, personal adornment and even to display personal wealth. The main factors influencing the utilization of fibres for clothing are their ability to be spun, the desirability of their properties for apparel use and the cost or economy of production.
The highly fashion-conscious generation now gives preference to ready to wear dresses than 'Homemade' or 'Tailor-made' dresses. This is due to many factors such as ready availability, versatility, fine work-manship and fabric of high quality. Ready-made garments from clothing manufacturers are really practical for our fast-moving life. Nowadays, it is impossible to identify the gender of children because parents are highly fashion conscious and dress the children in unisex dresses.
The cloth market is evolving too
The development of science and technology has changed the face of the cloth market. Numerous varieties of natural and synthetic fabrics available confuse the average consumer in the selection of material, especially for the working sector. The popular mix and match outfits and the substitution of synthetic fibre which are more durable and lasting, reduce the clothing expenditure. Computers and its components have changed the face of the Textile Industry, by providing better colour fastness, shrinkage control, Crease resistance and wash and wear properties which are the most prominent characteristics in clothing. Today an average consumer demands various properties for garments which they buy. The properties are appearance, comfort, durability, ease of care, ease of wear, maintenance of shape and lustre suitability to the occasion and versatility for many occasions which lead to the greatest satisfaction.
Corporate clothing for your business and brand
Branded corporate clothing is an extension of your brand. Whether it helps in making your staff more identifiable on-site or whether it functions as a walking advertisement when your employees pop into a shop at lunchtime the brand becomes expensive.
Employees are known to take more pride in their corporate customised uniforms when they are well designed and comfortable. If you are going to invest in a branded image, then prioritising comfort and style is key.
When staff are easily identifiable on location, a client’s need for help is met a lot easier! In addition to eliminating time spent looking for someone working for the brand, a customised uniform also communicates trust and confidence. In these ways, customer service improves dramatically.
A uniform goes a far way in highlighting the professionalism of a brand and building client trust. This is particularly useful in businesses that meet up with clients - such as tradesmen or sales reps.
A well-designed work uniform can have an incredibly powerful effect in creating a sense of unity among the team. It reinforces a sense of company culture and can instil a sense of pride. This feeling of inclusion and unity can give even the most-shy employee the confidence that they have something valuable to offer.
Staff equality is another perk that a branded uniform offers. Not all employees will have an understanding of “appropriate work attire” or the finances to dress as well as some of their colleagues. A customised uniform eliminates this sense of social hierarchy and can strengthen the team spirit.
Overall, when your brand looks good, customers are served efficiently and your team takes pride in the brand, productivity increases! If you are looking for a garment manufacturing service in Singapore, visit our website and let our experts help you today.
